Conversion Rate: People counting systems in the retail environment are used to calculate the conversion rate, i.e. the percentage of visitors that make purchases. This is a key indicator of a store’s performance and may provide more valuable information than traditional methods, which only take into account sales data. Taken together, traffic counts and conversion rates can reveal important sales information, such as why a specific store is experiencing more sales, whether or not year-over-year sales are down, why fewer people are visiting a store, or why fewer people are making purchases.
Marketing Effectiveness: Shopping mall marketing professionals rely on visitor statistics to measure their marketing. Often, shopping mall owners measure marketing effectiveness with sales, also utilizing visitor statistics to scientifically measure marketing effectiveness. Marketing metrics such as CPM (Cost Per Thousand) and SSF (Shoppers per Square Foot) are performance indicators that shopping mall owners monitor to determine rent, according to the total number of visitors to the mall or according to the number of visitors to each individual store in the mall.
Staff Planning: Accurate visitor counting is also useful for optimizing staff shifts. Staff requirements are often directly related to the density of visitor traffic, and services such as cleaning and maintenance are typically undertaken when traffic is at its lowest.
Monitoring of High-Traffic Areas: Shopping centers use people counters to measure the number of visitors. People counters also assist in measuring the areas of ‘hot spots’, where statistics gathered by people counters are often used to justify rental rates.
Museums and libraries
Funding Justification: Many non-profit organizations use visitor counts as evidence when making applications for finance, for use when planning for seasonal staffing, and other strategic operational decisions. In cases where tickets are not sold, such as in museums and libraries, counting is either automated, or staff keep a log of how many clients use different services.
Stadiums and Concert Halls
Crowd Management: There are often large traffic flows before and after an event. People counters are used to measure the traffic flows of previous events, and the traffic patterns are used to improve traffic flow, particularly when entering and exiting.
Smart Office buildings
Energy Usage Optimization: Commercial buildings utilize people counters to measure the use of different parts of the building at different times. This information can then be used to intelligently optimize the energy usage in the building (e.g. air conditioning needs, etc.).
Fire Management: In the case of fire, people counters are one of the tools used to approximate the number of people inside the building